Exactly what I hoped for
Ordered on a Tuesday, it was at my door two days later. The chain sits flat and does not twist, and the heart is a little smaller than I expected — in the best way.
The Viral Gold-Tone Necklace
A little piece of gold-tone magic.
A delicate heart-pendant necklace in a rich, warm gold-tone finish, on a 45 cm chain. Fashion jewellery made to layer, made to gift, made for every day.
Loved by our early customers
The AYAT promise
Jewellery you can wear without thinking about it — priced so you never have to save it for a special day.
Why AYAT
Real shine. Real detail. Real everyday.
Hand-finished fashion jewellery designed in Dubai. Made to layer, made to gift, made to be worn every day.
Hand-finished, with a deep warm colour that reads far more expensive than it is.
A featherweight chain that sits flat and never digs in — morning to midnight.
A delicate 45 cm chain that sits beautifully solo or under longer necklaces.
Boxed and ready to give — for birthdays, anniversaries, or just because.
Customer reviews
She wore it, she loved it.
Real women. Real moments.
I haven't taken it off in 3 weeks. The gold tone still looks brand new ✨
Bought it for my mum on Mother's Day. She literally cried 🥺
Perfect layering piece. Delicate enough to stack, statement enough to wear solo 💛
The details
Meet your new everyday.
How to style it
Four ways to wear it.
One tiny heart. Endless ways to shine.
Let the heart sit on its own at the collarbone for classic elegance.
Stack under a longer chain for that soft, effortless everyday look.
With a tee at brunch, then dressed up for dinner.
Slide it out of the box — the reaction is the best part.
Perfect for
Every reason to give it.
One piece, a dozen moments — hers, or yours.
What's in the box.
Exactly what arrives at your door — no small print.
Why AYAT
Why women choose us.
50% OFF · limited launch
Bundle up. Gift more.
Free UAE delivery · 7-day return warranty · Cash on delivery available.
Order before 4 PM and it ships the same day — 2–3 days anywhere in the UAE.
7-day return warranty. If it doesn't make you smile, we'll pick it up and refund every dirham.
Fast UAE delivery
Order today, wear it this week.
FAQ
Everything else you're wondering.
No — this is fashion jewellery with a rich gold-tone finish: the look of fine gold at a fraction of the price. If you are after solid gold, this is not it, and we would rather tell you upfront.
With normal everyday wear it keeps its colour for months. Keep it away from perfume, chlorine and hot water, and store it in its box — that is most of the job done.
45 cm — a universal length that sits at the collarbone and layers easily with longer pieces.
Perfect for birthdays, anniversaries, Mother's Day, or just because. It arrives boxed and ready to give.
Free delivery across the UAE. Order before 4 PM and it ships the same day — most orders arrive within 2–3 days.
You have a 7-day return warranty. Message us, we collect it back and refund you in full.
Yes — pay when your necklace arrives. Available across the UAE.
In their words
Written reviews from customers across the UAE.
Ordered on a Tuesday, it was at my door two days later. The chain sits flat and does not twist, and the heart is a little smaller than I expected — in the best way.
Three people at work asked me where it was from this week. Not one of them has guessed the price.
Gave one to my sister for her birthday and ended up ordering two more for my cousins. The box does half the work for you.
The colour is lovely and it has not dulled at all. I would have liked another two centimetres of chain, but the extender does the job.
I wear it under a longer chain most days. It is delicate enough not to fight anything else and still shows up on its own.
I take it off before the shower and wipe it before it goes back in the box, and honestly it looks the same as the day it arrived.
I do not like paying online for something I have not seen. Paying the driver made the whole thing simple, and it arrived faster than I expected.
Ready to add yours?
Shop Now →Our story
AYAT started with a small frustration: gold-tone jewellery that looked beautiful in the box and tired after two weeks. Chains that turned. Clasps that gave up. Pieces too precious to actually wear.
So we went the other way. We picked one shape — a heart, because it never dates — and spent our time on the parts nobody photographs: the weight of the chain, how flat it sits, how the clasp feels when you are fastening it one-handed, how the colour holds after a month of real life.
We are honest about what this is. It is fashion jewellery, not fine gold, and it is priced that way. What it is not is disposable. It arrives in a box you would happily hand to someone, and it is made to be worn on a Tuesday — not saved for a wedding.
Styled three ways
The same piece, worn three different ways.
Keep it new
Thirty seconds of care, and it still looks like day one months later.
A printable version of this guide comes with every order.
First look
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Your turn
For yourself, or for the woman you love most. Cash on delivery, 7-day return warranty.
In stock and shipping today
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